I loved working with John Groves on his new website, branding and online strategy. John is one of the leaders at Hope Church Winchester with a national and international audience built over many years. The goal was to develop a website to house a growing library of content and resources which at a later stage could be purchased through the website.
John loves reading old books and writing by hand so we developed a handwritten style logo and chose a classic serif headline font to display this part of his personality. The logo and fonts were then complimented through natural colours and scenic photography, depicting something of John’s love of walking in the British countryside with his wife and friends.
The website originated around a blog format, blending elegant and classic styling with a relaxed and personal feel. Large hero banners where used to create impact with a prominent twitter feed. A Google calendar with John’s whereabouts was integrated, along with Mailchimp email subscription and a contact form to reduce spam.
In addition we setup and branded a new facebook page and mailchimp account with email templates which I later managed ongoing on John’s behalf in addition to running his website.
A second update to the website involved additional eCommerce functionality for selling online resources and to be administrated by John.
This is has been an evolving project and working relationship, initially starting around a web design project and then moving into ongoing digital support. You can have a look at the website for yourself here.