The Employee Relations Consultancy
Web Design Hampshire | online Learning, eCommerce, business
The Employee Relations Consultancy (ERC) have provided dedicated and trusted HR services to organisations across the South of England since 1999. As with many businesses, the coronavirus pandemic became a catalyst for ERC to further their online services, so we got to work planning to build a new online learning solution.
Having worked together in the past, we began unpacking the business goals, vision and values which soon led to a refresh of the branding and visual identity.
Our aim was to convey professionalism and experience with approachability and warmth. We achieved this with a smart new logo, a rich and contemporary colour palette, carefully selected images, textures and new copy.
We then looked at creating the online learning side of the website. We gave specific attention in translating ERC’s HR training material, previously delivered in live group settings, into a new online learning experience.
We integrated LearnDash and WooCommerce, two top WordPress eLearning and eCommerce solutions, to provide an intuitive and professional experience for participants.
Courses can now be securely purchased online. Participants are provided with their own login area upon enrolment enabling easy access to previous or new courses at their convenience. Courses are rich in content, each containing a variety of mixed media, videos, interactive quizzes, certificates and more.
In addition, we created a new blog providing a channel for resources, articles, hot topics and news. We set up and branded a new Facebook page and made sure there was a consistent brand feel across all touch points, including business cards and stationery.
This was a great project to work on and to continue working on with ongoing digital support.
Why not take a look at the website for yourself or try out one of the free promotional courses – there are some great HR resources available.
If you need any digital support for your business or are considering developing your online offering then let’s talk!
“I have been working with Jon over the last 8 months with rebranding my human resources consultancy and to launch online HR training packages from my website. Jon has been great to work with and has delivered a great product and tirelessly guided me through all the complexities of e commerce. I cannot rate him highly enough.”5/5
Linda Taylor, The Employee Relations Consultancy