Hampshire Fractures were looking for a new logo, visual identity and website to help them launch their new private orthopaedic fracture clinic.
The website needed to feel clean, light, professional with blue accents, as commonly used within medical professions.
We developed a clean, lowercase logo complimented by a smart serif typeface used in larger headings. White and pale grey backgrounds keep the website feeling light comfortable to navigate.
Modern icons are used to provide clarity around the types of fractures and injuries they specialise in. Quotes from previous patients are also scattered across the site to help establish trust.
I photographed each team member to provide new headshots for the website and we undertook a first phase of SEO work which can be built upon as required. Within a couple of months they were ranking on the first page of Google holding position 1-3 for their 4 primary keywords.
If you’re launching a new business and need some help making an impact online let’s talk!
