Paul at Eclogite approached me to create a strong and confident logo, visual identity and website for his business consultancy.
We took some time at the beginning of the project to dig into the brand story and get clear on the services and structure.
The business name comes from a metamorphic rock that has changed over time through extreme pressures and temperatures and was important to integrate into the identity.
The logo icon hints at a mountain scape whilst also representing transition, movement and change. The colours are and styling used a rich, confident and professional whilst an orange accent brings energy and contrast. Photography is largely light and friendly to create a softer and approachable feel.
Inspiring quotes follow the visitor around the website with subtle movement and transitions on various elements.
Branded business cards, email signature and Powerpoint template were also part of the project for consistency and professionalism.
If you’re looking to launch your business and want to make an impact let’s talk!
